News and Updates

  Sereno Ignites a New Era for the Leading Independent Real Estate Brokerage Sereno expands into the East Bay, Tahoe, and reveals an evolved brand image to better serve Bay Area agents and their buyers and sellers, throughout the region. “We remain dedicated to leveraging the advantages of being an independently branded, locally-owned business and continue to do our part to support our agents and local communities.” Chris […]
  Sereno Group Announces the 2020 Joanne Knapp Community Service Award, Sereno Group Spirit Award and J. Rockcliff Courage Award Recipients The Joanne Knapp Community Service Award is given each year to an associate who exemplifies Sereno Group’s spirit of proactive community connectedness and involvement through thought, spirit, and action. The award is in honor of Joanne Knapp, one of Sereno Group’s original associates who had a long history as a well respected and beloved Realtor in […]
  Learn about the 10 nonprofits we are supporting this #GIVINGTUESDAY In honor of Giving Tuesday, the Sereno Group 1% For Good Charitable Foundation is donating $20,000 to 10 trusted Bay Area nonprofits to address the local challenges of the COVID-19 pandemic. Here are the 10 non-profits we have chosen and what they are doing for our local communities. We hope you will join us on […]
  Sereno Group Honored to be #21 in the Silicon Valley Business Journal’s 2019 Top Philanthropic Givers List Sereno Group is pleased to announce that the company has risen to #21 (up from #26 last year) in the Silicon Valley Business Journal’s Top Corporate Philanthropists. Social impact has always been a part of the company mission and the Sereno Group 1% For Good Charitable Foundation is an extension of the belief that businesses […]
  Learn about the 10 nonprofits we are supporting this #GIVINGTUESDAY In honor of Giving Tuesday, the Sereno Group 1% For Good Charitable Foundation is donating $20,000 to 10 trusted Bay Area nonprofits to address the local challenges of the COVID-19 pandemic. Here are the 10 non-profits we have chosen and what they are doing for our local communities. We hope you will join us on […]
  Farmers Market Shopping Tips and Local Locations Shopping at farmers markets is a great way to get out in the community, eat better, and cut out the warehouses, distributors and retailers that lengthen the time and distance between you and your food. It’s also a great way to get to know the hard-working folks who grow your food. These markets contribute to […]
  Sereno Group Continues Fulfilling its Vision of Unifying Independent Agents and Firms by Partnering with the Granger Group in Lake Tahoe With the rapidly changing brokerage landscape and increase in mergers and consolidations by national and venture-backed brands, Sereno Group, the San Francisco Bay Area’s largest independent real estate brokerage, announced today that the Granger Group in Lake Tahoe has joined the organization as part of its growing unification of true independents. Having this exceptional team […]
  1% For Good Success Story – The Mabury Bridge Housing Community   In 2018 the Sereno Group Los Gatos, Willow Glen and Saratoga offices joined forces and donated a $50,000 grant to Habitat for Humanity’s Mabury Bridge Housing Community. Throughout 2019, several groups of Sereno Group agents and staff volunteered onsite to help build the emergency sleeping cabins that would act as safe, comfortable places to […]
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  Emergency Preparedness Resources Wildfires move extremely fast. What’s your plan?   Don’t be caught unprepared. Pack a GO BAG with critical belonging and essentials. Establish a meeting spot with your loved ones. Make a plan for evacuation. Sereno Group is here to help. If you know of anyone who is in need of assistance to get ready, please […]
  Sereno Group’s Acquisition of J. Rockcliff is Part of a Mission to Strengthen the Industry As fate would have it, Sereno Group kicked off the Independence weekend with the announcement that we are expanding our independent footprint into the East Bay marketplace with the acquisition of J. Rockcliff. This new chapter in our journey marks a wonderful opportunity for us and expands our geographic reach to a part of the […]
  Independent Brokerages Unite! Sereno Group is pleased to announce the acquisition of J. Rockcliff in the East Bay. As the largest independently owned and locally operated real estate brokerage in Silicon Valley and Santa Cruz coast, this move strengthens Sereno Groups’ Bay Area presence and furthers its quest to promote and protect agents’ livelihood and best serve clients […]
  This Weekend’s Virtual Open Houses 6/27 & 6/28 Here is a collection of our Sereno Group listings that will be virtually open this weekend. We hope that you will join us! 327 Cowper Street Palo Alto, CA 94301 3 Bed | 3 Bath | 2,298 SF Offered at $3,688,000 ML81794621 Virtual Open House Sunday 6/28 12:00 – 1:00 P.M. Listed by Jeny Smith 809 Auzerais […]
  Honoring Men’s Mental Health: Sereno Group Co-Founder Ryan Iwanaga Talks About Depression I am a man and I live with depression. I am expressing this publicly for the first time. By sharing this truth, my intention is not so much to find relief from the weight of it, though there is some of that, but instead to share my experience in the hope it might give others, […]
  Sereno Group Continues to Introduce Experienced Leadership to Enhance Client Experience and Provide the Highest Level of Support for REALTORS® on the Santa Cruz Coast  Sereno Group Expands Experienced Leadership in its Coastal Offices to Enhance Client Experience and Provide the Highest Level of Support for Local Real Estate Agents. Since its inception in 2006, Sereno Group has built the most productive, philanthropic and locally owned residential real estate company in the Silicon Valley region through its focus on progressive, […]
  Inman Opinion by Chris Trapani: Why traditional brokerages will persevere post-pandemic With COVID-19 in our midst, it has never been more crucial for brokerage leadership to take a progressive position to lead their agents through the pandemic and into the future. During every downturn or recession, the thin veneer over disruptor brokerages that claim to be revolutionizing our industry is pulled back, and we are reminded of […]
  #MentalHealthMonth: We Are All In This Together Since 1949, National Mental Health Awareness Month has been observed in May to increase awareness surrounding the importance of mental health and wellness. Mental health is defined as emotional, psychological, and social well-being. It affects how we think, feel, and act, and helps determine how we handle stress, relate to others, and make choices. As we […]
  COVID-19 Updates by County The recent news regarding real estate being added as an essential service has definitely added some confusion throughout our industry. Safety is Sereno’s utmost concern during these uncertain times. As things continue to change daily, please remember that we are working hard behind the scenes to vet all new information to make sure we are […]
  List of Grocery Stores with Special Shopping Hours for Seniors CA has launched a hotline to deliver services and help for older Californians. CALL: 1-833-544-2374       RESOURCES SIP_SeniorShopping_SocialMedia
  COVID-19 Resources for the Coast As a socially responsible company, we are committed to taking appropriate action to ensure the welfare, health and safety of everyone in the community. While our business is running, please note that our offices and agents are following the County Orders pertaining to COVID-19. We remain at your service, virtually, from our shelter in place. […]
  COVID-19 Resources for the Peninsula As a socially responsible company, we are committed to taking appropriate action to ensure the welfare, health and safety of everyone in the community. While our business is running, please note that our offices and agents are following the County Orders pertaining to COVID-19. We remain at your service, virtually, from our shelter in place. […]